Dear Lane Leaders and Friends,

I am honored and excited to be this year’s President! Firstly, I want to extend a heartfelt THANK YOU to our membership. When the going got tough, we banded together and came out stronger in the end. Not only did we prove that we can quickly adapt and evolve, we showed real heart by making sure that fellow members who needed a little extra support, got it. We should all be proud!

This year we are going to take a deep dive into the ways the organization benefits our members. What are the things that bring the most gain to our businesses and what can we do to ensure businesses get the biggest advantages?

While Lane Leaders is rooted in business networking and relationships, we also happen to be an impressive group of the area’s best and brightest. One of my goals is to promote Lane Leaders to the community at large so they look to us first if they need a product or service. Continued enhancements to our beautiful new website and the production of a new marketing video will help promote our group as THE resource for local businesses you can trust.

I think it’s important to reach outside of ourselves to see if there are other groups in our area that we could form alliances with and learn from. This will be an ongoing effort. Don’t be surprised if you see some informative presentations during some of our breakfast meetings this year.

It’s been fun to see members engaging more outside of our regular meetings through individual gatherings, social media and online reviews. Is there more our Association can do to promote these relationships? We’re going to take a look!

I am so impressed with our new Association Manager, Malia Martin. She is a creative thinker, whip smart and super fun to be around. Our future is bright!

As a video producer, I’m in the business of producing creative solutions for business, and I think some of the best ideas are born out of collaboration. Please know that I am always available if you have comments, concerns or ideas. I’m looking forward to working with our membership, our community and our new Association Manager to make Lane Leaders Association the best it can be.

Chris Elliott
Elliott Image Media Production
Lane Leaders President 2022