In 1972, with 58 members, Miller resigned and John Bristow was hired to fill the position. One year later, the name was changed to Lane Leaders Association to encompass a greater area of membership. By 1978, the association had grown to more than 100 active members.
In 1982 Bristow resigned as the executive secretary. Rhonda Hendricks was hired, the title was changed to executive director and she held the position for 10 years. From 1991 to 1998, three others have been executive directors. The last, Doug Dill, retired in 1998 and continued as an honorary member. Rhonda Hendricks returned as executive director in June 1998. Since that time, the association has had continued growth with an active membership of up to 160 active firms.